If you had asked us a year ago if we had a blog, we would have probably responded with a confused “Huh?” A year ago, Sabrina was listening to podcasts about artists and industry and Glena was just getting a Facebook account, but a BLOG? Really now people, isn’t designing and selling fun beautiful jewelry enough?
But it has quickly become clear that the very best way to help you, our customer, is to give you information. Lots of information. Information that you can then pass along to your retail customers and your collectors so that they will come back again and again for more Pick Up Sticks Jewelry.
Want to know the best way to use a jump ring? We’ll post a video on our blog for that. Want some great display ideas? You’ll be able to check out the blog. Want to know the newest designs before anyone else does? Yeah – you guessed it – we’ll post them here
We’ll give you the background stories for some of our charms – where the ideas came from, what the images means to us – so that you can pass that story along to your customer. Every customer wants to feel connected to whatever she’s buying or receiving as a gift, and if you can give her a story to tell when someone admires her jewelry, as well as a chance to tell her own story with specific charms, she’ll be hooked.
Most of all we want to hear from you – your comments and constructive criticism – when your thoughts come from an encouraging place in the spirit of collaboration, your input can only help us to be better designers and business owners. If you have an idea for a contest, let us know. We want our blog to be as much fun as buying our jewelry is for your customers!
As a teaser, here’s an early look at one of the design sets Sabrina’s playing with – vintage, yet sassy zodiac charms. She’ll be using something like this graphic
(we’re in the very early stages here). . . and we’re open to any suggestions you might have about how best to design and sell this series of charms.
Can’t wait to post our next entry. Talking to you in cyberspace is going to be so much more fun than we expected!